Paramount is joining the Blu-ray front full force, offering consumers a financial incentive for making the switch to the format. The studio will give consumers a $10 rebate for certain library titles, including ‘The Godfather,’ and ‘Transformers,’ through the holiday season.
The promotion starts September 2nd, and other studios are likely to follow suit. Ever since winning the battle against HD-DVD in January, the number of adopters has slowed. Analysts were predicting at least $1 Billion in sales for the player, but sales have barely passed $300 million.
‘The Godfather’ has seen a restoration for Blu-Ray, and will carry a price tag of $120 dollars. Yeah, I think my DVD copy serves me just fine until that price drops.