Walt Disney Studios has been slipping with live-action features. The studio has had its share of critical duds but its films have typically been able to come through financially. Big budgets, a luxury for many films, were a matter of course for the Mouse House, but a more discerning public, due to the proliferation of the internet and an increased accessibility to films post-release, has hit Disney squarely in its pocketbook. The Lone Ranger, which had its share of delays, was in production at the same time as John Carter and Oz the Great and Powerful, all with budgets over $200M. Oz did just fine but John Carter was an utter failure, missing the mark with critics and audiences, delivering a major financial loss to the studio. Regardless of how well The Lone Ranger does this weekend, adequate marketing and the mere presence of Johnny Depp should give the studio the win it needs; it continues a recent trend of non-Marvel, non-animated Disney releases being fairly lackluster.
July 3, 2013 2 Comments