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Chat Roulette Bait & Switch: Viral Marketing Campaign

Just saw this over at Gizmodo, Chat Roulette, the infamous video chat website has been used for an enormous amount of pranks. The latest is extremely clever. To promote the upcoming film The Last Exorcism, unsuspecting video chatters start by the possibility of a strip tease by a cute girl (on a site that apparently is 94% male). The things a turn for the worse. Check out the video below.

It isn’t a movie I’m probably going to ever see, but, I like this. Keep thinking outside the box studios.

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