Choose Your Own Adventure: Marketing’s Effect on Film
Like it or not, the digital revolution is changing the way we interact with what we listen to and watch.
Like it or not, the digital revolution is changing the way we interact with what we listen to and watch.
Paramount is reporting that Cloverfield made an estimated 18.25M on its opening night, breaking the trend in typically lackluster performances by virally marketed films (i.e. Snakes on a Plane). Cloverfield, Directed by Matt Reeves, produced by J.J. Abrams, and a cast devoid of stars was made for around 25M, so all around, I’m sure they’re …
We are all familiar with the buzz that’s been flying around for this movie, the big question is, does it live up to the hype?