A month or so ago, I wrote an editorial criticizing AMC Movie Thetaters for a terrible experience I had where the manager made it clear that he cared more about money than giving audiences what they paid for. And earlier this week, this story breaks. Comedian Aziz Ansari, (now co-starring on TV’s “Parks and Recreation,”) …
So, last week Regal announced its approval of Red Band trailers, this week, they’ve decided IMAX is also the way to go. IMAX recently entered a 100-theater deal with AMC. In this deal, Regal has agreed to adding 31 systems in 20 Markets, expanding to 50 by 2010. The local IMAX in Boston is only …
Much like the release of Unrated editions of PG-13/R-rated films, the big marketing tool for films are the release of Red Band trailers prior to its release. However, the ability to view these Red Band trailers via the internet require age verification (because that’ll stop a kid), and occasionally, trailers can only be viewed later …