Even if it didn’t mess up Iron Man’s debut, Rockstar’s ‘Grand Theft Auto IV’ has officially broken the record for opening week take. The game sold over six million units in its first week, earning $500 million dollars.
The previos record holder, Halo 3 brought in $300 million, but was only for Xbox 360, while GTA IV is crossplatform. Take-Two had been expecting $400 million. The previous major console effort, GTA: San Andreas, sold 21.5 million copies in its time, so GTA IV aims to beat that. According to Strauss Zelnick, executive chairman of Take-Two, this is the largest launch in the history of interactive entertainment, and the “retail sales levels surpass any movie or music launch to date.”
Seriously, if you haven’t picked this up. Do. Now.